The campaign's creators admitted that doing creatives for the Aman ki Asha campaign was among the toughest jobs in their careers. "I think of all the campaigns I've done, this one is the bravest of all," said Agnello Dias, chief creative officer, Taproot India.
The campaign is a joint effort between TOI and the Jang Group in Pakistan. "Aman ki Asha provoked a debate on something very necessary for people of both the countries, and that is peace," Dias said. The Times of India got accolades for its Aman ki Asha initiative in the cinema category, which won the silver for its media agency Lodestar at the glittering awards ceremony. --Courtesy Times of India
Tuesday, April 12, 2011
An online video about Sikhs looking after a mosque built by his ancestors inspires
the writer to re-connect with his past across the border
By Syed Saadat Hu
I had the opportunity to lead an 80-member high-level business delegation of the Confederation of Indian Industry (CII) to Pakistan in May 2012 f .....more
RIP Asghar Ali Engineer
A legacy of peace, rational thinking,
Asoft spoken, gentle and unassuming person, always clad in a .....more
Time to douse the fire
"Pakistan-India relations have been strained for decades due to a number of well known issues - Kashmir, water, sporadic skirmis .....more
An innovative idea connects Indians and Pakistanis with 'the other side'
"It saddens me that we have neighbours that we can't even go visit." "The .....more
Congratulating Nawaz Sharif on the electoral win of his political party, Aman ki Asha's plea to both governments continues to be: "Stay the course". Let the people re .....more
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The News on Sunday Special Report: India Pakistan prisoners more editions
We probably didn't need to do this Special Report. Newspaper stories don't matter when it comes to Indians in Pakistani jails and vice versa. In fact, 'vice versa' sums it up. We do to them what they do to us.
Except when the two countries decide to begin talking, yet again! This time a little before the foreign secretary level talks, some Pakistani prisoners were released by India (and vice versa must have happened) and some more were release....read more
For the past 2 years the Jang Group and Geo have been working on a project of great national interest; one that we hope will help usher in an era of peace and prosperity in the country and indeed, in the region. And one that hopefully all Pakistanis can be proud of. more
The Jang Group has entered into an agreement with the Times of India Group, the largest media group of India, to campaign for peace betw