Aman ki Asha campaign bags three awards at Goafest PANAJI, India: The Times of India's Aman ki Asha campaign promoting closer people-to-people ties between India and Pakistan won three prizes at the Creative Abby Awards -- the finale of Goafest, 2011 held at Varca beach on Saturday. The TOI picked up a silver each in the print and printcraft categories and won bronze in the integrated category.

The campaign's creators admitted that doing creatives for the Aman ki Asha campaign was among the toughest jobs in their careers. "I think of all the campaigns I've done, this one is the bravest of all," said Agnello Dias, chief creative officer, Taproot India.

The campaign is a joint effort between TOI and the Jang Group in Pakistan. "Aman ki Asha provoked a debate on something very necessary for people of both the countries, and that is peace," Dias said. The Times of India got accolades for its Aman ki Asha initiative in the cinema category, which won the silver for its media agency Lodestar at the glittering awards ceremony. --Courtesy Times of India

Tuesday, April 12, 2011

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By Mehtab Haider

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