The campaign's creators admitted that doing creatives for the Aman ki Asha campaign was among the toughest jobs in their careers. "I think of all the campaigns I've done, this one is the bravest of all," said Agnello Dias, chief creative officer, Taproot India.
The campaign is a joint effort between TOI and the Jang Group in Pakistan. "Aman ki Asha provoked a debate on something very necessary for people of both the countries, and that is peace," Dias said. The Times of India got accolades for its Aman ki Asha initiative in the cinema category, which won the silver for its media agency Lodestar at the glittering awards ceremony. --Courtesy Times of India
Tuesday, April 12, 2011
Celebrating independence jointly
Every year, Pakistanis and Indians celebrate Independence Day on 14th and 15th August respectively. And every year sin .....more
These special human beings from across the Line of Control (LoC) came to my life as strangers but have become "friends for life ", touching not only my heart but a .....more
The first word in ghazals, the last note in silence
Mehdi Hasan was a great believer that poetry and music belong to the whole world, and transcend national bou
Every day in the newspapers we find reports of bomb blasts and people being killed. We see so much intolerance - whether it is Norway, .....more
ISLAMABAD: The 'Aman Ki Asha' cricket series between the physically handicapped teams of Pakistan and India will begin with a Twenty20 match here at .....more
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The News on Sunday Special Report: India Pakistan prisoners more editions
We probably didn't need to do this Special Report. Newspaper stories don't matter when it comes to Indians in Pakistani jails and vice versa. In fact, 'vice versa' sums it up. We do to them what they do to us.
Except when the two countries decide to begin talking, yet again! This time a little before the foreign secretary level talks, some Pakistani prisoners were released by India (and vice versa must have happened) and some more were release....read more
For the past 2 years the Jang Group and Geo have been working on a project of great national interest; one that we hope will help usher in an era of peace and prosperity in the country and indeed, in the region. And one that hopefully all Pakistanis can be proud of. more
The Jang Group has entered into an agreement with the Times of India Group, the largest media group of India, to campaign for peace betw